How Does it Know That? Customizing the Consumer Shopping Experience
Share this Session:
  Nick Holzherr   Nick Holzherr


Wednesday, September 19, 2012
09:00 AM - 09:30 AM
Level:  Case Study

Using Natural Language Processing, Whisk is building technology to connect all online recipe content with online grocery retailers. Nick Holzherr, previously pitching the Whisk concept to Lord Sugar on the BBC Apprentice 2012, will discuss from a business and functionality point of view what Whisk offers, what data we analyse and how we extract commercial value from doing it. Our technology is cross publisher, cross retailer and cross device, requiring our systems to process huge amounts of data accurately. Commercial business cases are at the forefront of all our functionality planning and the amount of data we pull in is ever growing. Nick will talk the audience through Whisk's exciting and ambitious road map and how it will see us process larger and larger amounts of data at every milestone. Co-Founder Craig Edmunds will then continue this talk to explain how we do it technically.

Nick Holzherr's latest entrepreneurial venture is Whisk, a recipe planning idea based on big data and semantic analysis. He was named ‘emerging entrepreneur of the year’ by Insider Magazine in 2010, and Birmingham Young Personality of the Year (Entrepreneurship) in 2011. He was recently seen as one of the finalists on the BBC One series "The Apprentice."

Close Window